Fractional field sales · Tennessee

I help beverage brands actually move cases in Tennessee.

I’m a one-person, feet-on-the-street sales partner focused on Nashville, Knoxville, Chattanooga, and Memphis. I work your distributor, build simple routes, and send back honest, data-backed recaps.

Contact for pricing What I do

Operator, not an agency. You work directly with me.

A simple, single point of contact: I plan the routes, work the market, and send you clean notes, photos, and a short summary of what’s actually happening in Tennessee.

Route days focused on your highest-opportunity chains and independents.
Menu placements, displays, and features that drive pull-through.
Honest read on distributor focus, pricing, and what’s blocking velocity.

What I do

I act as your part-time Tennessee sales presence—without adding a full-time headcount. Everything is built around practical, repeatable execution in market.

Field sales

Key account coverage

I build and run routes into the right chains and independents, with clear targets for each day in market.

Distributor

Distributor follow-through

I support your distributor team with simple priorities, ride-alongs, and follow-up that keeps your brand visible.

Activation

Retail & on-prem execution

I focus on displays, menus, features, and programming that your team can see and measure in the sales data.

Data

Practical reporting

Instead of long decks, you get short recaps: wins, issues, photos, and clear next steps for Tennessee.

Planning

Launch & focus plans

We align on which SKUs, which cities, and which accounts matter most—and I work the plan in market.

Support

Flexible scope

You can start small with a few route days a month and adjust based on results and budget.

How I work

Simple, direct, and built for emerging and scaling brands that want to understand Tennessee before they scale bigger.

Step 1

Quick intake

You share your current Tennessee picture: distributors, target accounts, SKUs, pricing, and expectations.

Step 2

Route & focus

I build a route and focus plan around where we can win first, then start working the market and your distributor.

Step 3

Recap & adjust

You get clear notes and next steps. We decide together where to double down or shift focus next month.

Who you’ll be working with

One operator, not a rotating field team

When you work with The Beverage Focus, you work directly with me. I’ve spent years in beverage alcohol and emerging brands, managing distributors, building routes, and cleaning up launch plans that looked good on paper but weren’t built for the real world.

I’m based in Tennessee and comfortable living in the details—case goals, pricing, proof-gallon math, and the daily work of getting displays, menus, and features placed.

What I’m a good fit for

Best fit: Emerging or scaling beverage brands that want honest Tennessee feedback, simple execution, and clear communication.

Less fit: If you’re looking for a large agency, paid media, or a big team of people in logoed polos—I’m not that.

Contact for pricing & availability

Share a bit about your brand, your Tennessee goals, and timing. I’ll follow up with scope, pricing, and a suggested starting plan.

Email: stevehendy16@gmail.com

Based in: Tennessee (Nashville area), covering major metro areas and key chains.

Focus: Beverage brands that want practical, in-market sales support—spirits, RTDs, NA, and hemp/THC where compliant.

Next step: Send a quick note with your goals, and I’ll reply with questions and a simple next step.